About the I Am Lynchburg. Campaign


Through tourism marketing and sales efforts and economic development programs, the Office of Economic Development & Tourism supports visitation to the city, increased business investment and talent development. In order for these efforts to be successful we need the assistance of Lynchburg’s business leaders and front line citizens as welcoming ambassadors.


We want to help our service providers and stakeholders experience our city from a visitor’s perspective, educating front line assets and residents to be friendly and knowledgeable ambassadors through hospitality training and local business support.

End Result

With revenue generated from visitors and business growth, the City has more resources to improve services, citizens have a greater potential to participate in the economy, and are happier and healthier as a result.

Become a Tourism Ambassador for YOUR City!

Lynchburg is an exciting, vibrant city offering visitors and residents a wealth of things to see and experience. Our city and region host a wide variety of annual festivals and indoor and outdoor concerts, boast over 20 engaging attractions and museums, are enriched with abundant natural beauty and recreational opportunities, and innovative restaurants serving an incredible selection of fare.

With so much happening we need your help! Lynchburg needs engaged, educated and empowered members of our community to become knowledgeable and influential Tourism representatives for our city.

About our I Am Lynchburg. Tourism Ambassador Program

The Office of Economic Development & Tourism of the City of Lynchburg invites front line assets and residents to participate in our Tourism Ambassador Program.  As part of the mission of our I Am Lynchburg Campaign (see other side of this card), the Ambassador Program will give you a visitor’s perspective and inside knowledge of our City’s many tourism products and prepare you to be a helpful and knowledgeable ambassador of Lynchburg for the hundreds of thousands of visitors we welcome each year.

Upon completion of the workshop, you will receive an I Am Lynchburg Tourism Ambassador certificate and the official symbol of hospitality, the coveted pineapple lapel pin. You will also receive passes to local and regional attractions to continue your first-hand experience of Lynchburg and the region!

  • Four workshops are offered throughout the year, limited to twenty-five participants for each
  • This program is free and open to the public | Registration is required to participate
  • Each workshop includes a three-hour interactive classroom session and 90-minute guided bus tour  
  • All workshops will run from 8:00am to 12:30pm|Continental Breakfast will be available
  • Cancellations must be made at least one week before the event
  • Ambassador Program Workshop Location: Lynchburg Visitor Center
    216 12th Street,  Lynchburg, VA 24504
  • Call (434) 867-5309 to cancel; emailed cancellations will not be accepted | Substitutions may be made 
  • Please note that if you do not cancel in advance or attend, you are responsible for a $15 no show fee 

October 16, 2020 – Due to COVID-19 protocols, this workshop is cancelled.  We apologize for any inconvenience.

All other workshop dates are tentative at this time. Please check back periodically for more information.
January 15, 2021
April 16, 2021
July 16, 2021

Sign Up For A Workshop

Download the Brochure

2020 I Am Lynchburg. Programs:

  • Video and photo series highlighting LYH Legacy Businesses
  • National Tourism Week LYH City Tours
  • National Economic Development Week events and initiatives
  • LYH Marketing Materials for Business/Talent Attraction
  • Business marketing and Inventory Materials
  • Business Development and Hospitality Training Workshops
  • High School Internship Program at LYH Visitor Center and Lynchburg Museum

I Am Lynchburg.

Get to know some of the individuals that makeup our vibrant city. They represent the individuality, innovation and drive that is the heartbeat of Lynchburg. They are Lynchburg.

Christin Fox

Christin Fox is the Director of HR and Administration at the Craddock Terry Hotel and Event Center.

Aaron Smith

Aaron Smith is the President and Dean of Students at the University of Lynchburg.

Jaylin Randolph

Jaylin “Jiggy M” Randolph is the Creative Director and Owner of Here I Live in Fun Productions.


Rob Campbell

Rob Campbell is the Upper James Community Conservationist with the James River Association.

Georgeann Snead

Georgeann Snead is the president and CEO of Electronic Design & Manufacturing.